Rebecca Allen
Customer Segments
"I want to have the best of the best for
my daughter."
Age: 41
Work: Sales Accountant
Family: Married, 1 daughter
Frustrations
- Rebecca is busy. She doesn't have the time to shop in multiple for decorations.
- She is not the most design experienced, so she looks for ways to make it easy.
- Another frustration that Rebecca has is the waiting line in stores.
Aidan Block
"My mood is very present in my
art and environment."
Age: 21
Work: Fast Food Worker
Family: Single, no children
Frustrations
- Aidan doesn't like to mismatch his products.
- An un-aesthetically pleasing environment can make Aidan feel uncomfortable.
- Aidan does not like the smell of pet stores.
Timothy Mil
"I really just wanted just want fish."
Age: 10
Work: Elementary Student
Family: Single, no children
Frustrations
- Timothy is annoyed that his parents think it is difficult to buy an aquarium.
- Tim wants to be able to use his technology to make purchases instead of going to the store.