Using Xtensio's live links to launch client campaigns

Find out how the marketing and advertising consultancy Small Fry Agency increases client engagement, manages partnerships and lands investors with customized shared links.

A Case Study featuring Mat Mason and Small Fry Agency...created with Xtensio.

3 Team Workspaces

22 Team Folios

338 Link Views

6,704 Edits and counting

INDUSTRY & OVERVIEW

Marketing & Advertising

This case study examines how London Marketing & Advertising Consultancy Small Fry Agency utilizes Xtensio to create live links for a variety of client deliverables. The consultancy uses Xtensio's simple, collaborative editor and live, interactive links to keep clients, investors and partners updated on everything from social awareness campaigns, investor information and partnership event packets.

THE START

Launching a Mass Communications Campaign

Working with both commercial and charitable organizations, from Toyota and Sainsbury's to National Citizen Services and Apprentice Nation, Matt Mason is well-versed in bridging the gap between agency and client. In 2019, Matt co-founded Apprentice Nation, a fully-integrated brand partnership platform where talented youth can connect with industry leaders to find apprenticeship opportunities. The mission is to inspire, excite, engage and support young people on a promising career path other than the traditional university track.

The team was initially searching for a solution like Xtensio to establish a broad-based mass communications campaign with high-profile artist and music events. They needed a platform where they could create one-pagers, informational partnership event packets and an ongoing social briefing campaign. With Xtensio, Matt was able to easily create a variety of deliverables and share the live links to keep the client, brand partners and their network updated on a weekly basis.

Matt Mason
Founder, Small Fry Agency

Xtensio is easily editable and highly adaptable. The live folio link can apply to anything: social campaigns, one-pagers, pitches and other marketing collateral. The adaptability and flexibility of these serves the purpose I need perfectly.

THE "AH-HA" MOMENT

The adaptability of live links increases campaign engagement

The Apprentice Nation platform uses high profile music events to invite young people to discover apprentice training materials, recruitment services and career opportunities. Sharing the live, customizable folio links gives client proposals, partner pitches and marketing collateral a professional and personal branded look without a lot of time spent on design and development. And the live updates make it easy to keep everyone on track without long email chains and PDF attachments.

Here's how the team has increased campaign engagement with an ongoing weekly social briefing packet:

Starting with the blank slate, interactive modules and canvases make it simple to add images and example social posts that partners and influencers can copy and share to their social pages.

Matt's team appreciates the ability to internally collaborate and review the social briefing packet on a secure team workspace.
Publishing and sharing the live, responsive link makes it easy to host interactive content and make weekly updates, without sending excessive email attachments. Brand partners bookmark the live link and regularly visit the page to share campaign content with their social networks.
Since launching the social campaign, the team has seen its messaging adapted by influencers and brands that point to the Apprentice Nation platform, bringing increased awareness of the campaign platform to Britain's youth and youth networks.

Check out the Apprentice Nation Social Briefing Pack

A vanity URL gives the shared briefing packet link a professional and branded look without a lot of time spent on design and development.

Matt Mason
Founder, Small Fry Agency

As a consultant, I recommend Xtensio to all of our clients as a way to easily create, update and share live links for a variety of different content. The platform is easy-to-use and the flexibility of the folio outputs makes it highly adaptable.

THE CLIENT EVOLUTION

Creating a Variety of Marketing Content Simplifies Client Communication

Benefit 1: After using Xtensio to create and share the Apprentice Nation social briefing packet, one-pager and other collateral as live links, Matt and the team quickly saw an opportunity to use the Xtensio for a variety of client campaigns and marketing needs.

Benefit 2: Small Fry Agency created a second Xtensio team for a startup they're delivering called Army Grove. They've launched partnerships and created different shareholder materials on this workspace. They even secured their last investor with an Xtensio one-pager.

Benefit 3: While working with commercial clients, like the big data company QuantSpark, live collaboration has streamlined the presentation of their products. Plus, the consultancy shared their Xtensio Affiliate link so they gain commission when clients create their own workspace and upgrade to a premium plan.

Currently, Small Fry Agency creates almost all of its customer-facing collateral on Xtensio:

Client Pitches & Proposals
Project Overviews
Industry & Marketing Information
Partnership Materials
Campaign Briefs

Check out these examples:

See the Apprentice Nation Social Briefing Packet
See Army Grove's Army of Nannies one-pager

The ability to easily drag and drop modules allow for branded client deliverables and initiatives to come together quickly.

The adaptability of usage makes it easy to create strategic docs, business plans and marketing materials for a variety of clients and usages.

Small Fry Agency LTD

Small Fry Agency builds products that help businesses grow. Keen to engage in projects that make the world around us a better place, the consultancy takes on the role of business direction and project lead with an experience leaning towards brand loyalty, concept development/delivery and customer engagement. They've worked with commercial companies like IAG, Sainsbury's and Toyota, and charitable projects that include NCS, Good Company, Good Gym and the Breast Cancer Campaign.

Matt Mason

View LinkedIn Profile

Matt is an entrepreneurial marketer with experience in bridging the agency and client-side. After years of working in the advertising industry, he decided to launch his own consultancy which focusses on projects with a mission to make the world a better place. Along with the consultancy project, Matt is developing the startup Army Grove and supporting the delivery of Apprentice Nation.

London, United Kingdom

This case study was created using Xtensio.

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